Hi - I’m Utsav. I help D2C startups build research as an internal capability to drive growth decisions. You will need nothing more than your existing team, data, and a few hours.
Derive insights that will help with..
Craft messaging to catch attention, boost loyalty and reduce reliance on performance marketing
Make informed decisions on developing and launching new products and SKUs
Decide which new geographies and product lines to get into
Scaling is tough, and one-size-fits-all playbooks can only do so much. After all, your product is unique - that’s why you brought it to market. Existing insight solutions can be complicated, expensive, or overkill.
The good news is you already have everything you need for growth - performance marketing data, customer feedback and anecdotes, institutional knowledge, and your team. What you need is someone to stitch all this together, and turn the above into insights. I do that, build an actionable plan, and institutionalise the process. In other words, I help you build research self-sufficiency.
I bring a rare combination of three skills useful to a growing D2C business.
This trifecta is particularly useful to young companies. I am able to bridge the gap between research and branding, and make recommendations that are more pragmatic than academic. More than anything, being both a builder and operator gives me deep founder empathy.
An immersive three-month engagement where I help you set up an in-house zero budget research process. This will help you continually make data-backed product and marketing decisions. It is NOT a monthly research retainer - my job is to make YOU self-sufficient and skilled in the research you need at this stage of your business.
Coming from a consumer insights, adtech and content background, I am well-placed to offer you a variety of research-centred offerings, based on your needs. Whether you need assistance in discovering insights for campaigns, building an NPS survey, or conduct large-scale FGDs across the country, I have the ability and network to get it done.
I would love to know what your requirements are, and craft a custom solution for you.
I do not have a team, but instead have a network of subject matter experts across various domains who I can call on depending on your requirement and industry. This includes experience in qualitative research, FMCG, ecommerce, content & branding, South East Asian markets, and more.
Book a time
