I’m passionate about understanding human beings. That’s been the driver of everything I do - from my professional work in customer insights, or my personal content projects that look at living a more fulfilling life.
I believe that understanding people is the key to unlocking growth in all aspects of life: Work, relationships, health and creativity.
A seasoned market research professional with 15+ years of experience, bringing deep expertise across global brands, high-growth startups, and diverse regions. Proven track record in building successful research products and backed by a powerful industry network.
View my LinkedIn profile15+ years in consumer insights and market research with Kantar, Unilever, BrandScapes and InMobi.
Deep experience in working with 20+ startups across foodtech, consumer electronics, fintech, quick commerce etc.
Experience on working with mature brands from the Unilever and Diageo stables.
Worked extensively in India and South East Asia - in areas far from the traditional metro regions.
Built a 0 to 1 profitable business line with InMobi Pulse, a research and insights product.
Access to a network of research agencies, brand managers, and talent developed over 15 years. I assure you, there isn’t an aspect of market research which I cannot crack given this network.
A bias for action: A line that Amit Varma, one of India’s top podcasters, espouses in his masterclass for a program I run. While strategy and groundwork is fine, what matters more is rolling up sleeves and getting it done. For my research offerings, my aim is to use insights to action for you, not relegate them to a pretty-looking PDF.
Yes, research helps: While it’s fashionable on startup Twitter to say “I went with my gut” and dismiss research, the truth is that for the majority of businesses, knowing the customer helps. In my career I have come across profound insights, and seen it shape successful product / marketing strategy. By the way, I do not dismiss intuition - far from it.
I do multiple things, all of which adds on to each other. I believe my content projects have made me a better researcher. If nothing else, I am sure we will find common ground and have a good non-work discussion based on something you see here.
A content coaching program designed for people with full-time jobs. Started in April 2024 with a friend, it has grown to 7 completed cohorts, with over 250 people channeling their curiosities and interests into podcasts, newsletters, and more. I run its P&L, co-conduct the live sessions and individual mentorships, and handle sales.
Learn about the program
I run one of India’s fastest growing Substacks, where I blend lived experience and philosophy to answer fundamental questions about the human experience. My posts have gone viral, including being the #1 on Hackernews homepage (Run by Y Combinator) and having traffic of 65% coming from outside India.
I teach a hands-on course on research at MICA, Ahmedabad, empowering our students with hands-on skills to be consumer first in their approach to growth.
I host a short-format travel and history podcast that started off espousing slow travel, but over time morphed into lessons we can learn from far-flung places. It’s a global Top 2% podcast. For me, it has opened my door to the world of content creation and has expanded my thinking about living life.
I have recently gotten into fountain pen sketching, whose examples you see scattered across this site.
